That’s a Fact, Jack!
Disinformation, misinformation, opinion, and AI
One of my nieces worked for a top PR firm in Manhattan. I asked her what type of projects she spent most of her time on.
I always thought of PR as the promotion of products, people, or ideas. Creative advertising campaigns and clever slogans come to mind. But, she told me that the majority of her day was spent on SEO (Search Engine Optimization) work.
A Search Engine Optimization or SEO Specialist tests, analyzes, and changes a website so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines such as Google and Bing.
I thought I knew what she was referring to, as I had a tiny bit of experience with SEO when considering things like formatting a title for an article, for instance.
That’s not what she was referring to though. Her SEO work involved developing positive web content to drown out unfavorable search results.
Burying negative search results starts with publishing positive content, such as news articles, blog posts and more. Use search engine optimization to ensure that your new or existing content appears on the first page of the SERPs. ( link)
