Laura, I read your first article and the comments. This, indeed, is about mental slavery. I understand that the skin bleaching is the result of racism, and I totally agree that influencers who bleach are not doing so because they want a new look. I have been aware of the practice in India; I've read numerous articles over the years about the damage this practice causes. While I believe in calling out the manufacturers of these dangerous products, and reenforcing the "Black is Beautiful" movement, I don't think shaming the bleached influencers will help. As you write, these people are already traumatized if they are desperate enough to bleach their skin. Rather, I would like to see open discussions between families, students, and friends when one of these influencers is influencing. Hopefully, open, honest conversations will bring up the fear of being one's self (the mental slavery) that is the root cause of the problem, as the result of systemic racism. I can only imagine the horror you felt when the employee offered you the "special, behind the counter" cream. It is also a sad commentary that she thought she was being kind. A lot of work still needs to be done, certainly.